Fans frenzy over Tim Hortons’ newly dropped Justin Bieber merchandise – National | Globalnews.ca

It’s been a mere few hours since Tim Hortons dropped its Justin Bieber–branded Timbits merchandise, and Canadians are proving extremely hungry for it. The Canadian coffee giant announced earlier this month that it had teamed up with Bieber for its latest marketing campaign, in an attempt to attract new customers. And it looks like it’s … Read more

Tim Hortons partners with Justin Bieber in effort to appeal to younger consumers | Globalnews.ca

Tim Hortons has teamed up with pop superstar Justin Bieber to launch three new Timbit flavours — called Timbiebs — along with co-branded merchandise. The celebrity endorsement deal marks a departure from the coffee and doughnut chain’s usual lineup of professional hockey players, a marketing strategy that could attract new customers. “It helps them appeal … Read more